The extraordinary success of Siniora's well-established and long-standing brand traces its heritage back to its founding in Jerusalem in 1920, the immortal city with which Siniora has been synonymous for almost a century. In 1992, and due to the growing demand for Siniora’s superior-quality delicatessen meat products, a factory was established in Sahab, Jordan, under the name of Siniora Food Industries. After decades of success, in 1996, the Arab Palestinian Investment Company (APIC) acquired Siniora’s two branches. Through APIC’s substantial investments, Siniora witnessed an exponential increase in resources and capacities that allowed it to add new product lines and integrate the latest technologies that exceeded the highest standards of quality in food production, supplying markets beyond Jordan and Palestine into Syria, Lebanon, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Omar, Yemen and Bahrain. Today, Siniora operates some of the most advanced factories in the world within the processed meat industry.
As part of the company’s strategic vision, Siniora Trading Company was established in 2009 as a distribution company to expand into the Saudi market. Saudi Siniora has a facility in Riyadh that boasts 3,500 square feet of storage space, in addition to a branch in Jeddah and one in Dammam.
In 2011, the company bought Unium, consolidating Siniora Food Industries as the dominant market leader within Jordan and Palestine for both canned meats and cold cuts, offering its Siniora and Unium brands to every household.
In 2014, Siniora Gulf General Trading was established as a distribution centre targeting the UAE market, expanding and reinforcing the company’s presence in the Gulf region.
The Siniora brand continues to evolve and advance, maintaining its place as the leading cold cut and canned meat manufacturer in the region, upholding consumer trust though its high-quality products for over a century. In 2015, production lines were upgraded to include frozen foods, which complement the company’s large assortment of cold cuts and canned meat, including mortadella, roasted meats, luncheon meats, salami, sausages, canned meats, burgers, escallops, spiced fillets, pastries and kubbeh.
In 2016, Siniora acquired the Dubai-based Diamond Meat Processing Company (Al-Masa) located in UAE, a move that further increased the company’s reach in the GCC market.
Siniora is a public shareholding company that has been trading on the Amman Stock Exchange market since 2012.